Information Design

Here, Information Design is defined as determining the best strategy to present information to a user of a product.
This includes:

  • Defining all the information needed by the user
  • Organizing the information
  • Determining the appropriate presentation for each category of information
  • Tailoring the strategy to fit available resources

First and foremost, the strategy must address the users' informational needs. What are the tasks? What reference information is needed? Knowing the product-user interaction is necessary to determine what information to provide, and what information to not provide.

Information can be presented in a variety of formats - as classic online help, web help, PDF files, printed documents, etc. Information can also be presented as sound, animation, and, of course, text on the user interface. The right presentation is partly based the users' environment when they require the information. Are they online? Are they reading reference information on a commuter train? Are they in front of a monitor? Not all presentations are appropriate for your product. Then again, a single presentation may not be appropriate either.

Resource constraints must also be taken into consideration as part of any information strategy. The best possible information set for the user may be prohibitive to your organization due to schedule, personnel, and/or budget constraints. Some information strategies are, by necessity, divided into short and long term implementations.

Once the strategy is in place, the information must be developed. Implementing the strategy may involve a variety of skills, including classic technical writing, graphic illustration, and even some UI design.

At RGovoni, we have many years of experience in information design and development. We can help you create a strategy, analyze your existing information set, and even create or update the information set for you.